Using market feedback as challenge and motivation
By now it must be abundantly clear that we attach great importance to the feedback and suggestions we get from our end users, our testers and our dealers. The product management team is thus presented with an enormous challenge: keeping an eye on our competitors with regard to the prices and features they offer, and at the same time analyzing the feedback already mentioned, in order to precisely determine our market position and clearly define our objectives. On the one hand the new product has to satisfy prudent and feasible desires, while on the other hand it must outdo comparable models on the market and in so doing set the bar higher.
Some of the essential questions the team asked themselves included: What technical characteristics and efficiency do customers expect? Will it require cable management and if so how long must the cables be?
Their goal was to design a power supply that not only conformed to the expectations of customers but also complied with the technical requirements of regulatory authorities and component suppliers.
The key technical objectives in the development of Straight Power 10 were: better voltage stabilization and regulation, as well as a lower noise level. The latter was achieved with use of our own SilentWings 3 fan technology and by enhancing the 12-volt power supply for graphic cards. The extreme load fluctuations of GPUs can produce electrical noise in the power supply. We will look more closely at this phenomenon later in this article.
In order to achieve all these objectives, and keep the price of Straight Power 10 approximately even with its Straight Power E9 predecessor, we chose from available technologies and platforms those that met as closely as possible our own requirements and those of our customers. In close cooperation with all of our parts manufacturers, we worked and fine-tuned repeatedly until the product corresponded to our ideas and goals. Only in this way was it possible for us to finish with a truly first-class product